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A compelling way to recognize behaviors that are particularly important in your company is to develop a unique company-specific award. By definition, this award is bestowed upon relatively few individuals, and that fact increases its value and significance for all who receive it.

Unique awards can be designed around sales, leadership, productivity, safety, attendance, suggestions, voluntarism, or any other positive behaviors that help your company fulfill its mission.

For example, if your company places a good deal of emphasis on excellent leadership, you could give out a generic leadership award, or you could do something more unique. A sample of such an award could be called “The GOLD Standard,” and it would be bestowed on a ...

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