151 Quick Ideas to Inspire Your Staff

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Chasing Symptoms

Have you ever wondered why the first thing on a doctor’s office visit agenda is for the nurse to take your weight, blood pressure, and pulse rate, and to ask you questions about what’s wrong? What does this information have to do with the persistent cough and agonizing backache, or that stomach pain that has bugged you all week? The information gathered serves as a road map guiding your doctor from symptoms to the cause of your discomfort. Pain and changes are the body’s way of telling you something is wrong.

Mark was nearly at wit’s end after more than a year of trying to stem his company’s slipping sales and erosion of market share. Adding to his disappointment, the company had made some positive changes in its image ...