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The H.E.L.M. Principle
All leaders need a set of standards by which they can test and weigh many of the tough choices and ethical decisions they must make. All too often, rather than being black and white, these choices are shades of gray, clouding the decision-making process.
George has earned the deep respect of his reps and customers nationwide in his role as national sales manager for a variety of respected companies. This respect is rooted in his uncanny sense of right and wrong and his track record of doing the right thing in some murky and difficult situations. Early on, George found a filter system for guiding his decision process. He labeled it the “H.E.L.M. Principle.” When faced with making ethical decisions, George asked himself ...

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