O'Reilly logo

150 Ultimate Business Secrets by Dan Matthews

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Marketing and PR

Marketing starts at home

Gerry Calabrese, The Hoxton Pony

Gerry Calabrese has invested a lot of time and effort on PR and marketing for his bar, The Hoxton Pony. But, he says, fundamentally, marketing starts with the bar itself, which is after all the bit that his customers are guaranteed to see. His mission is to stand out in an area littered with bars, and he achieves it.

“The whole idea was to do something different for Shoreditch. We didn’t want to have the same tired theme that’s been running round here since the 1990s. I’ve lived and worked here for the last eight years. It’s the same old exposed bricks and battered Chesterfields, the tables that your arms stick to and terrible service.

“We do quarterly marketing ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required