O'Reilly logo

150 Ultimate Business Secrets by Dan Matthews

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Customers and competitors

Never overburden your business

Ajaz Ahmed, AKQA

As a pioneering business in an emerging industry, AKQA’s website solutions were in high demand throughout the late 1990s and into the dotcom boom at the turn of the century. But while some competitors snapped up any work going, Ajaz Ahmed retained his small, high-quality customer base and resisted the temptation to go for quick growth.

Ahmed says that in most cases would-be customers were glad to get an honest answer; that the order books were full. The alternative might have been getting into problems later on with too many clients demanding work from too few AKQA employees.

“The dotcom crash took out a lot of our competitors. At the time I would have weekly ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required