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150 Ultimate Business Secrets by Dan Matthews

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Sales and selling

Learn the art of sales

Anthony Ganjou, Curb

Before Anthony Ganjou set up Curb he gave himself a master class in sales. Straight out of university he joined an unusual American company which had a remit to sell just about anything. Soon Ganjou found himself leading a team of 17 people on the streets of London selling anything to anyone.

“Every day they gave me a tube map and a bag full of goodies like crayons, books and teddies and I would have to go to Tottenham Court Road and walk into every single club, shop or bar with the prices in my hand and pitch them to every person in that place. It was the rawest form of selling possible.

“It was an incredibly good learning exercise in terms of the real world and how you ...

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