O'Reilly logo

150 Ultimate Business Secrets by Dan Matthews

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Planning and strategy

Concentrate on what works

Craig Sams, Green & Black’s

Before husband and wife team Craig Sams and Josephine Fairley launched the ubiquitous chocolate brand Green & Black’s, Sams ran a series of different businesses. Having dipped his toe into retail, wholesale and imports he eventually simplified his portfolio and focused on Whole Earth Foods, which had the greatest potential.

Sams’ decision to focus his business interests allowed him to concentrate on the things that worked and the products that gave him the best return. The decision to close a business is a tough one, he says, but necessary if it serves the greater good.

“When Whole Earth Foods was taking off, we sold our restaurant to one of our customers. It ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required