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150 Ultimate Business Secrets by Dan Matthews

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People and employees

Your first recruits are critical

Ajaz Ahmed, AKQA

Your most critical recruits are the first two people you hire, according to AKQA’s Ajaz Ahmed. If they have the right skills, the right level of commitment and their objectives are in line with those of the business, then you have a much greater chance of surviving.

Ahmed’s first hire was a software developer, but he put a very specific remit to the headhunter to find the right candidate. He wanted someone with an engineer’s mindset, not a developer’s.

“It sounds obvious but I always tell entrepreneurs that the team you put together in the beginning is the most important element of success in your business. When we hired our first technology director we asked the ...

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