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150 Ultimate Business Secrets by Dan Matthews

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Mistakes and failure

Growth isn’t forever

Ashley Ward, NEXEC Partners, Wharfedale, Orchestream

Ashley Ward’s first business was liquidated despite starting out life as a successful, growing enterprise. The company, which sold computer software, flourished in the early 1980s but sloppy licensing deals, unsustainable growth and (he admits) his own arrogance resulted in the business closing down.

Ward’s error was to convince himself that once a company was growing it could continue indefinitely, and once that was achieved the business was safe. He ignored warning signals, including the fact that he was the only senior manager, and it cost him the business.

“I built the business up, floated it and broke it. I made every mistake possible…not ...

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