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15 Successful Communications Lessons (Collection) by FT Press Delivers

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How to Get Your Presentation Audience to Aha!

Jerry Weissman

For your presentations to succeed in achieving the clarion call to action, the audience must be brought into equal focus with the presenter’s objectives. To establish that balance, let me introduce the term Audience Advocacy. Mastering Audience Advocacy means learning to view yourself, your company, your story, and your presentation through the eyes of your audience.

In programs with my clients, I role-play potential investors, prospective customers, or would-be partners. In developing my own program material, I take the point of view of my clients. You must do the same in whatever presentation ...

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