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15 Successful Communications Lessons (Collection) by FT Press Delivers

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Presenting to Win

How to Use Animation Effectively to Tell Your Story

Jerry Weissman

In the context of business presentations (ranging from those on websites to ones given on stage at meetings or conferences), animation refers to motion added to computer graphics. This movement can involve either an entire slide or the visual elements within a slide. In animation, these elements move onto or off the screen; shift within the screen; or grow, shrink, change, or vanish. But how do you animate your presentations without overdoing it and alienating your audience with too much flash and sizzle?

How Versus Why and Wherefore

We’ve all seen varying degrees ...

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