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15 Successful Communications Lessons (Collection) by FT Press Delivers

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Grabbing Your Audience’s Attention Immediately

If You Don’t, Your Presentation May Be Doomed

Jerry Weissman

Picture your audience at the start of your presentation. Imagine a group of potential customers who’ve come to hear you give a presentation about your company’s newest product drifting into a meeting room one by one, sipping their coffee, checking their BlackBerrys or iPhones. Or a banker in a wood-paneled office, sitting behind a tall stack of documents, who must decide whether or not to lend your start-up money for expansion. Or, as with my IPO clients, a roomful of institutional investors in an elegant hotel banquet room, wondering how ...

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