CHAPTER 2THE DISCIPLINE OF CLARITY

“The leader must know, must know that he knows, and must be able to make it abundantly clear to those about him that he knows.”

—Clarence B. Randall

Your ability to develop absolute clarity about who you are, what you want, and the goals for your business can do more to assure your success and the success of your company than any other factor. Clarity is probably 85 percent of success, or perhaps even more. Lack of clarity is the primary reason for failure in business and personal life. People fail because they do not know who they are or what they want, or what exactly they are trying to accomplish.

The starting point of clarity as a leader is for you personally to be crystal clear about your goals—in all areas ...

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