11 Rules for Creating Value in the Social Era

Acknowledgments

Whoever said writing was lonely, lied.

This book has been social in every way—from the board meeting that first inspired me to write down which ideas should be deemed passé to the vibrant discussions that evolved my first missives into more considered and complete ideas.

This includes an amazing tribe of people: Priya Parker, Julien Smith, Lisa Gansky, Bruno Giussani, Andrew Blau, Sameer Patel, Salim Ismail, Michael Mace, Harry Max, Tim Kastelle, Peter Sims, Michael Dila, Philip Auerswald, Haydn Shaughnessy, Ray Wang, Jennifer Aaker, Jimmy Guterman, Jean Russell, Sara Roberts, Whitney Johnson, Clint Korver, Alex Osterwalder, Les McKeown, Mitch Joel, Tereza Nemessanyi, Seth Cargiuolo, Vala Afshar, Leslie Bradshaw, Om Malik, ...