Don’t Depend on the Customer’s Loyalty
If you are looking for unwavering loyalty, then buy yourself a dog, but don’t expect it from your customers! Although a customer may indeed feel a sense of loyalty to you as a supplier, don’t depend on it entirely. Loyalty in business, no matter how strong it may have once been, will only go so far. Ultimately, even more important than loyalty will be your customer’s business needs. If you can no longer meet the customer’s requirements, they will find someone else who can. You have to earn the customer’s loyalty each and every business day.
Are you depending on your customer’s sense of loyalty to continue doing business with you? Maybe even a little bit? What percentage do you think you are depending ...
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