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Share Your Awards with the Customer

Everyone enjoys receiving those small gifts or tokens that companies often give away to recognize an event or occasion. These might be a coffee cup, calculator, flashlight, T-shirt, or any number of other gifts or awards. Typically, these are presented to each employee in appreciation and recognition of their contributions toward reaching the goal the company is celebrating.

It is also a good idea to ensure that you present these same gifts to your customers. After all, they too play an important role on your team. Without your customers, you wouldn’t be in business. They should be recognized for their contributions to achieving the goals as well.

What customers of yours should you include in your distribution ...

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