Don’t Waste the Customer’s Time
Time is money, and today most of us have less time (as well as money) than ever before to spare. Wasting your customer’s time is the same as wasting their money. Whenever a customer has contact with you, a certain amount of their resources is being spent. Your objective in asking for a customer’s time should always be that they will ultimately feel that it was money well spent. If not, then it was a waste of time and money for both of you.
Time = Money Exercise
Think about how much money your customers actually spend when you ask for their time. In the following exercise, roughly estimate what just one hour of the customer’s time might cost them. This, of course, will be nothing more than a guess on your part, ...
Get 101 Ways to Build Better Relationships with Your Customers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
