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Think Long-term Relationships

When it comes to relationships with your customer, you need to think long term. Sometimes it may be difficult to look ahead that far. We easily become so focused on meeting our daily, weekly, monthly, or even quarterly sales goals that we lose sight of the long-term implications. This is particularly important when dealing with relationships with customers. Thinking long term about your customers means that you consider not only meeting today’s goals, but look at what will most likely strengthen your relationship and ensure that they continue doing business with you in the future.

In business, we have to be constantly looking at both the short- and long-term impact of our actions, particularly as these affect ...

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