Consider the Customer’s Perspective
Two people can see or hear something and come away with two very different experiences and perspectives. One’s perspective can have a very dramatic effect on how they feel about something. Have you ever considered what your customer’s perspective might be about buying from you? Is it possible that their perspective might be different than yours? Absolutely.
It is important to consider what your customer’s perspective might be. There are a number of ways in which you can gain this better understanding using either a direct or indirect approach.
Direct Approach
Ask the customer what their current perspective is concerning buying your company’s product or service. In other words, how do they presently feel ...
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