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Take the Customer to Lunch

There truly may be no such thing as a free lunch, but this doesn’t mean you shouldn’t pick up the tab when you are dining with a customer. The lunch may be free to the customer, but pays dividends to you. Often, inviting a customer to lunch is a good way to get to know each other in a more relaxed environment. This can be important to better understanding the customer’s needs and requirements. It also helps you build a better relationship together. Find opportunities to take the customer to lunch or some other more relaxed setting to work on strengthening your relationship.

What opportunities do you have to invite the customer to lunch or some other more relaxed atmosphere to get to know each other better?

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