Study the Customer’s History
The past is rich with lessons that teach us how to be successful in the future. By studying history, we can learn from both the mistakes and successes of those who have lived before us. A company’s history is an important part of its tradition. Most companies are very proud of their history and are pleased to share it with others. They see their past as an important key to understanding who they are today. It is important to learn about your customer’s history to gain this perspective and understanding. By learning about their past, the customer will feel that you will be better able to serve their needs not only today, but in the future.
Have you studied your customer’s history? If not, how can you learn more ...
Get 101 Ways to Build Better Relationships with Your Customers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
