Read the Customer’s Annual Report
A company’s annual report contains important information about who and what they are today and hope to be in the future. You can learn a great deal about your customer by reading their annual report. This wealth of information can help you not only gain a better understanding of the customer’s business and operations but also how you might position yourself to be part of their future. The company will also be impressed that you took this interest in learning more about their company. Annual reports can usually be obtained simply by requesting one or by buying stock in your customer’s company—also another good investment to make!
Do you have a copy of your customer’s annual report?
Now, the really tough ...
Get 101 Ways to Build Better Relationships with Your Customers now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
