Don’t B.S. the Customer
Of course B.S. stands for “blue sky.” Did you think it stood for something else? Actually the idea of blue sky and what the meaning of B.S. is typically thought of are the same thing. It is based on the perception that there are salespersons who will describe the sky as being even bluer than it actually appears. Blue sky in this case means to exaggerate the value, significance, or importance of something to the customer in order to make a sale. Although this technique may achieve some short-term objectives, it ultimately comes back to you!
It can destroy your credibility and ultimately your relationship with the customer. Don’t B.S. the customer in any way.
By the way, what did you think B.S. stood for?
What might ...
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