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Give Feedback to the Customer

Feedback is information that helps you perform better in the future. Unfortunately, you don’t always get feedback when you need it. The right people need to give you feedback—those who are most knowledgeable about your performance. You may be in an excellent position to be able to give your customers knowledgeable feedback about their performance. As a supplier to your customers, you may see a perspective in their performance and organization that no one else sees. However, for feedback to be useful, those receiving it must be receptive to hearing this information. How feedback is presented can have a great effect on how it is received.

What type of feedback could you give the customer that could help them better ...

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