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Provide a “Safe Ear” for the Customer

Everyone needs someone they can talk to and share their problems and concerns with. Finding a “safe ear” to talk to isn’t always easy. A safe ear is someone you can trust to tell things to, and you know that it will not go any farther and that this trust won’t be broken.

Sometimes because you are not part of their organization and reporting structure, the customer might feel most comfortable talking to you about certain things or problems. Playing this role for your customer can be one of the most important things you can do to support your working relationship.

Have you ever been a safe ear for one of your customers in this way? How did this affect your relationship with your customer?

How can you ...

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