Learn the Customer’s Language
Every organization has their own language, so to speak. They have many acronyms, abbreviations, or short-hand ways of describing that which is part of their unique company culture. For example, try to translate the following message that is expressed in a particular customer’s company language.
A VMX and e-mail was sent from HQ to all N. A. R & D, field, production, distribution, and satellite sites about 1st -quarter P & L report. CEO and Board want costs down, ROI & ROC up, and to be back on track on plan by 4th quarter.
Translation: A message was sent from the company’s headquarters via the voice mail telephone system and electronic mail to all research and development facilities, manufacturing locations, ...
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