Refer the Customer to Other Sources
Your most important goal needs to be to provide the best possible service to your customer. You need to achieve this goal regardless of who provides this service—even if it is someone else. Perhaps the best way to build a stronger relationship with your customer is to refer them to other sources that may be better able to meet their needs. Ultimately, the customer’s requirements will be best met in this way. This needs to be your first and foremost priority. Ultimately, your relationship with the customer will be strengthened rather than weakened.
Have there been times when you should have referred the customer to another supplier who could have offered more appropriate service that would have met the ...
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