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Don’t Follow the 80/20 Rulewith the Customer

According to the classic 80/20 rule, you probably spend 80 percent of your time with 20 percent of your customers. Presumably, the 20 percent of your customers who take up this majority of your time are those who require the most attention. But is this the most appropriate way for you to allocate your time? If this is true for you, do these 20 percent of your customers represent 80 percent of your business? If not, is this really fair to the other 80 percent of your customers who give you the most of your business? Just because these 80 percent of your customers don’t demand more attention or require more service, are they less important than those who do? Actually, they deserve to get the most ...

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