Don’t Cry “Wolf” to the Customer
Remember the story about the little shepherd boy who kept deceivingly crying that a wolf was approaching his flock and unnecessarily summoned all the townspeople? Then one day, a wolf did really show up, but no one would come to the boy’s aid because they believed he was trying to fool them again. The moral of the story is that you should not cry for help unless you really need it. There is also an important lesson here concerning your relationships with your customers. Don’t say that you are in trouble and need help when you really don’t. Just like the boy in the story, you will only get away with this so many times. Even worse, in the event that you really must go to the customer for help, their patience ...
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