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101 Ways to Captivate a Business Audience by Sue Gaulke

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Quick Tips

Three S’s of Spectacular Speakers

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Audience Research Summary

Top three audience requests:

1. Be enthusiastic.

2. Be interesting—use humor and stories.

3. Be knowledgeable—know your stuff.

Steak (the top seven)

Audiences like speakers who:

1. Are knowledgeable—know the topic thoroughly.

2. Are organized. They use a logical and simple formal; ideas flow easily.

3. Have a clear message.

4. Focus on the main issues. Get to the point.

5. Present points that are clear and memorable.

6. Are prepared.

7. Give the audience some how-to ideas.

Sizzle (the top eight)

Audiences say:

1. Use humor. Have fun.

2. Be interesting. Do something creative. ...

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