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101 Ways to Captivate a Business Audience by Sue Gaulke

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Chapter 7

Master the Magic in Your Voice

Have you ever developed a strong impression of someone you’ve communicated with only over the phone? Have you ever been shocked when you finally met that person? Vocal impressions account for a large portion of overall image. Few people think about using the voice to its full capacity. You can have the best sales presentation, the best multimedia gadgetry, and the finest Italian suit, but if your voice sounds dull and boring, you will be perceived as dull and boring. Audiences rank enthusiasm as one of their top three requirements for a great speaker. Enthusiasm is judged partly through the voice. The worst thing a presenter can do (in the minds of the audience) is to have a monotone voice. In this chapter, ...

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