Chapter 80. Getting Down to Business: Customer Comment Cards
Individual
Comment cards are an important way of gathering information about the service or products you provide. However, when you ask your customers about how you are doing, also ask them about what you can do to meet their needs in the future. When you ask these questions, be sure to pose ones relevant to your specific customers. Consider what you want to learn from your customers, internal as well as external, and be prepared to do something about the feedback you receive.
Action
Create a comment card with three to five questions that would allow you to better understand the customer’s perception of your service or products. The following are some examples:
1. | If you could change one thing about the way we treat you, what would it be? |
2. | What one service or product could we provide to help meet your needs? |
3. | What could we do to make it easier for you to do business with us? |
4. | Would you recommend us to others? Why or why not? |
5. | Did you receive more than you expected? Why or why not? |
6. | If you were in charge of this organization, what one thing would you change and why? |
7. | How do we compare to other companies that provide similar products or services? |
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