17

Leverage the“audience factor”in your idea.

There’s an old saying that goes, “Will it play in Peoria?” In other words, will your idea appeal to those for whom it is intended? If it will or if it has that possibility, move forward with deliberate speed. If the idea is more of a “ho-hum” issue, you might want to go back to the drawing board and continue wordsmithing until you have something with significantly greater “street value.”

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