Ingredient 99.Take the Blame
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Be more human and forgive to be forgiven.

“It was pride that changed angels into devils; it is humility that makes men as angels.” —Saint Augustine, doctor of the Roman Catholic Church

The Problem

Companies who pretend to have no flaws or weaknesses put up walls to stop customers from getting too close. But when they fail, customers don’t hesitate to leave.

The Solution

  • Admit mistakes.[257] It’s far better to come clean than to have people hear about it from another source. Outline what happened, show you will make amends, and put measures in place to stop it from happening again. Use popular social-media sites like Facebook ...

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