| Ingredient 98. | Get Them Addicted |
“Make a habit of two things: to help; or at least to do no harm.” —Hippocrates, physician and one of the most outstanding figures in the history of medicine
The Problem
Teams don’t put in extra effort to make their products really special, so customers look elsewhere for their fix.
The Solution
Give customers something they can’t get enough of. Make them long for your product experience.
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Make it enjoyable. Give customers a good reason to use your product instead of a competitor’s. Provide a useful tool, make it supereasy to use, help them learn an important skill, and reward them for ...
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