| Ingredient 91. | Become an Expert |
“The only real failure in life is not to be true to the best one knows.” —Buddha, founder of the Buddhist religion
The Problem
It’s hard to promote a product or service if there’s little prior proof of success.
The Solution
Prove you’ve been through battles and lived to tell the tales. People want to work with people who can achieve success for them easily and professionally.
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Teach. Explain how it all works. Use case studies and live demos, and reveal those amazing stories of success and failure. Make your presentations, workshops, and training sessions interesting, faultless, and professional so ...
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