101 Design Ingredients to Solve Big Tech Problems

Ingredient 79.

Do It Because You Can’t

Innovative ideas are ones no one thought possible.

“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” —Francis of Assisi, Catholic friar and preacher

The Problem

Teams and businesses give up when an idea gets too hard to handle.

The Solution

Work on that idea people say can’t be done. It could just be because no one’s found a way yet.

• Analyze failed attempts. Interview customers and stakeholders to find out why something didn’t work. Next, assess current market conditions for new or renewed interest before formulating an approach to give it another go. The early ...