| Ingredient 78. | Look Outside to Be More Effective |
“Every man takes the limits of his own field of vision for the limits of the world.” —Arthur Schopenhauer, philosopher
The Problem
Companies don’t factor in trends outside of their core focus that could make them more successful.
The Solution
Understand wider market and customer trends to leverage interesting insight.
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Know what’s hot. Subscribe to a trend-spotting service (for example, Trend Watching), review popular technology blogs (for example, Mashable), and absorb industry news (from sites such as TechCrunch) to gain insight and identify trends ...
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