| Ingredient 74. | Make It Emotional |
Eurostar planned to spend hundreds of millions to reduce travel time from London to Paris by 15 minutes. Free Wi-Fi would have cost considerably less and made the commute more delightful.
“Some men look at things the way they are and ask why. I dream of things that are not and ask why not.” —Robert Kennedy, United States senator
The Problem
Solving immediate problems stops companies from noticing what people really care about.
The Solution
Understand what customers value most to improve experiences they will actually appreciate.
-
Appeal to multiple senses to reinforce your idea. Think about modalities, location, intensity, ...
Get 101 Design Ingredients to Solve Big Tech Problems now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
