101 Design Ingredients to Solve Big Tech Problems

Ingredient 68.

Tell a Good Story

Let team members play a part in defining the experience.

“Words without thoughts never to heaven go.” —William Shakespeare, poet and playwright

The Problem

If a project doesn’t sound interesting, chances are the end delivery will be a mediocre one.

The Solution

Get team members excited about the difference they can make on a project and the rewards that will be gained when it’s delivered.

• Let your team shine. Empower your team to come up with ways to deliver something amazing. Show how customers will benefit from parts of the project or service they have worked on personally and how it is much better than the competition. ...