| Ingredient 65. | Don’t Think Too Much |
“Everybody gets so much information all day long that they lose their common sense.” —Gertrude Stein, art collector and writer
The Problem
Companies spend too much time researching, leaving teams little time to do the work.
The Solution
Do just enough to get going. Make decisions based on reality rather than theory alone.
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Make a start. Come up with ideas that match business needs together with stakeholders and your team. Do enough research and competitor analysis, and put them into a prioritized list of features using a discovery process that can get you going quickly, leaving you more ...
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