| Ingredient 60. | Check the Data |
“Not everything that can be counted counts, and not everything that counts can be counted.” —Albert Einstein, theoretical physicist
The Problem
Companies don’t monitor customer usage closely enough to see what’s really going on.
The Solution
Analyze and interpret data as part of the design and build process. Shed light on uncertainties, especially if you aren’t sure why they really exist.
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Have assumptions to test. There is no point looking at data if you do not know what you are looking for to start with. List your biggest assumptions and measure success by ...
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