101 Design Ingredients to Solve Big Tech Problems

Ingredient 59.

Surprise Them

Reveal something that surpasses desires and expectations.

“If you always do what you always do, you will always get what you always have.” —Voltaire (François-Marie Arouet), French Enlightenment writer, historian, and philosopher

The Problem

Stakeholder feedback can be damaging if the stakeholders don’t have the right context to make useful suggestions.

The Solution

Involve stakeholders when it makes sense, and build up a good business case before you finally show them what you have come up with.

• Show how easily it fits. Show how your solution integrates comfortably with current brand, marketing, technology, and internal ...