Ingredient 56.Make It Personal
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Understand why it matters to individuals.

“The will to win, the desire to succeed, the urge to reach your full potential…these are the keys that will unlock the door to personal excellence.” —Confucius, teacher, politician, and philosopher

The Problem

It’s hard to earn people’s trust, but easy to lose it. If employees don’t see the benefits of giving you their time and energy, they won’t bother.

The Solution

Match personal team-member and stakeholder needs fully and accurately.

  • Show how it affects them. Don’t assume people want the same things. Stakeholders have business metrics, developers want to try new techniques, ...

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