101 Design Ingredients to Solve Big Tech Problems

Ingredient 53.

Make It Obvious

Make things predictable and natural to ensure they’re usable.

“Nothing is stronger than habit.” —Publius Ovidius Naso (Ovid), poet

The Problem

Solutions end up being hard to use when customer expectations and design heuristics are not considered.

The Solution

Create experiences that are easily understood and complement customer expectations.

• Group functionality together. Make it easy to get to content and features. Apply Fitt’s law, which states the time required to rapidly move to a target area is a function of the distance to the target and the size of the target. Place related functionality closer together.^{[140] ...}