101 Design Ingredients to Solve Big Tech Problems

Ingredient 18.

Time It Right

Be at the right place at the right time, doing the right thing.

“Timing is everything. Nothing else matters.” —Anonymous

The Problem

Organizations launch ideas and improvements too late or too early.

The Solution

Conduct customer research and get enough support across your organization to prioritize work more effectively.

• Embrace relevant trends. Analyze changes in customer behavior and make a list of new trends that look like they will continue to grow. Interview, run surveys, and conduct focus groups to validate early assumptions and help narrow down your choices.

• Confirm priorities. Align your work to meet the most ...