Who This Book Is For
If you’ve ever worked on a project where changing customer needs, business goals, and market requirements play a vital part in defining success, this book is for you. No matter whether you’re a designer, developer, project manager, business stakeholder, startup founder, product owner, business analyst, usability researcher, branding expert, or marketing or sales staff, this book will give you practical advice to challenge and help you work as part of a team to solve problems.
The ingredients and recipes in this book will help you, whether you’re a beginner starting out on your first technology project or a seasoned professional who has been tackling the same big problems for years and needs a fresh approach.
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