IDEA #99
It’s why, not what, that matters
Why you do something matters much more than what you do.
What you need to know
Proving the benefit of corporate mission statements, values, identity, etc. is a tricky business. Broadly speaking, researchers on this topic are split between those who see no value whatsoever in such pronouncements and those who suggest more effort is needed to properly define ‘corporate values’ before testing their impact further. Eschewing hard quantitative analysis, Simon Sinek – a lecturer at Columbia University – has instead proposed a simple, intuitive and compelling framework for how great leaders and companies ...
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