IDEA #86
Why playing the game will get you ahead
How gaming can revolutionise your workplace.
What you need to know
Games are meant to be fun. Work, by contrast, is only intermittently – if ever – fun. So what would you say if you could make your business more engaging, have more committed employees and more devoted customers – all by making work more fun and, ultimately, more like a game? This is the theory behind ‘gamification’, a term gaining popularity in a diverse array of industries. Although still rather catholic in its definition, the theory broadly states that the basic principles of gaming – defined by the game designer Jane ...
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