IDEA #85
I think the question you’re trying to ask is …
When evading the question gives the best answer.
What you need to know
How frustrating is it when politicians or business leaders are asked a specific question but seem to answer another? According to research by Todd Rogers and Michael Norton of Harvard Business School, it’s not that annoying for the listener at all. In four different studies covering mock political debates, Norton and Rogers found that ‘dodge detection’ – a listener’s ability to recognise when a speaker has evaded the question posed – is generally quite hard to achieve. They hypothesise that ‘dodges go undetected ...
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